Google is not the only search engine in town, which is why diversifying your advertising efforts into Bing can actually result in more traffic and a more effective use of your marketing budget. Bing PPC is a great extension to any Google AdWords PPC campaign, as not only is the Cost per Conversion (CPA) lower, you are also stretching into territory not many of your competitors will be on.
We thoroughly research your industry, competitors and target audience to deliver a Microsoft advertising strategy that works for your marketing objectives. We utilise our many years in paid marketing to deliver high ROI each month.
Express PPC is a full service PPC Agency. That means that not only can we manage Google campaigns, we are also equipped to take control of your Bing Advertising activity.
Although not the largest search engine, Bing pay per click advertising offers a wealth of unique opportunities. Research also shows that it can offer a higher conversion rate because the audiences are older, have more money and are likely to be more motivated. It’s also recommended as a more profitable route for SMEs, depending on your vertical.
The experts at our Bing Ads Agency help brands leverage this opportunity with performance optimised ads. We recommend this platform particularly for B2B companies as many use Bing through work. Statistically, Bing also has an enhanced device targeting and usership for desktop.
We work closely with our partners to work as an extension of your inhouse team. We use the information you provide us about your project to make sure your paid advertising is delivering for your KPIs. Coupled with ongoing optimisation and insight sharing, we’re able to consistently deliver fantastic ROI.
Bing Shopping Services
This service helps to make the product search of the customers easy and convenient. Also, you can enhance the shopping experience of the users by bringing the products from the multiple sellers together on a single website.
Researching and Choosing The Right Keywords
Keywords play a significant role in making the Bing ads more effective. By having the appropriate and relevant keywords you can pull more visitors to your advertisement and website.
Analysis of Competitors
Analysing the competitor helps in understanding the flaws of our ads and work on them. This service gives a competitive edge to your ad campaigns and enhances the visibility of your ad.
Monitoring Conversions
Tracking of conversion is an important approach to track the progress of the campaign. Through monitoring, you can work on the weak points of the ad and work on them to increase the no. of users.
Campaign Management
Campaign management further helps to improve its performance meet the requirements of the users. Hence with this service, you can get the tailored ad campaigns which can match the current requirements of the ad.
Our creatives are able to naturally weave optimisation and best practices into your ad copy, taking on your tone of voice and appealing directly to your audience. Once approved, we can then set up or upgrade Bing Ads.
Moreover, we are also able to build conversion rate optimised landing pages to funnel your traffic through to a focused URL. This ensures that we are able to maximise transactions, satisfy the needs of the user and show Bing that you are relevant.
We have a proactive approach to all our digital services, including Bing paid ads. This means we not only monitor, but investigate and enhance Bing Ads on an ongoing basis. We make sure your ads are never left stagnant or get out of control to ensure we deliver ROI and meet your objectives.
When opportunities to boost performance are identified, we will liaise with your team, implement tests and alternatives to continuously push on your conversions.
We’ve managed campaigns for businesses in over 150+ different niches.
Here’s some of our most popular:
752+ New Leads In 90 Days
Learn how we took a failing Google Ads campaign and drove a car dealership 752 leads in only 90 days!
752+ New Leads In 90 Days
Learn how we took a failing Google Ads campaign and drove a car dealership 752 leads in only 90 days!
752+ New Leads In 90 Days
Learn how we took a failing Google Ads campaign and drove a car dealership 752 leads in only 90 days!
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